The 10-Step Guide to Accurate Market Research

Uncover proven strategies to empower your respondents to provide honest and thoughtful feedback

Would you be surprised if we told you people don’t always answer truthfully when they fill out surveys? A Pew Research Center survey from 2016 revealed that about 25% of people admitted to lying on surveys. Whether it’s because they’re bored, fearful or just not paying attention, this skews your results.

In this guide, Alchemer shares ten actionable strategies to ensure your data is reliable, complete, consistent and accurate. Plus:

Strategies for identifying the ideal respondents for your panel
Survey design tips to maximize meaningful feedback and tools to hold your audience’s attention
Effective methods to address both unintentional and intentional misreporting

Whether you’re a market research veteran or just dipping your toes in the data waters, these strategies will help you garner honest feedback and squeeze every ounce of value from your surveys.

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Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. Expect more from feedback.

For more information about Alchemer, please visit www.alchemer.com