Generative AI Professional Usage and Perception Survey

Amid an emerging gap, knowledge is power

While GenAI is becoming less novel and more normal, there’s still a significant gap between the people who consider themselves AI whizzes and everyone else. And despite the differences, the knows and know-nots strongly agree on several subjects.

Contentful surveyed 820 professionals across different industries for their perspectives on the benefits and challenges GenAI brings to their workday. This report pulls together those findings with commentary from University of Toronto Professor of Marketing and Psychology, Sam Maglio, along with actionable recommendations for effectively implementing the technology at your organization.

Plus, you’ll take away key findings such as:

The higher the knowledge, the greater the time saved with GenAI - 37% of respondents save between five and 10 hours per week using GenAI tools
72% of respondents prefer GenAI capabilities to be integrated into other tools they (already) use, but want the ability to turn it off
Creative ways digital teams are leveraging AI - two-thirds of teams have a vision or plan to create custom tools

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Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500.

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