Using Personalized Content to Supercharge Conversion Rates: Case Study

Black Friday is one of the biggest retail events of the year — so Pets Deli, a leader in Europe’s direct-to-consumer pet food market, set out to make it even bigger. Their goal? Deliver personalized promotions that felt tailor-made for every shopper — without the hassle of promo codes or checkout issues.

With Ninetailed by Contentful, their marketing team took full control of personalization — no coding required. By seamlessly integrating with Shopify and their customer database, they created targeted customer segments and delivered dynamic pricing and promotions directly within Contentful. The results?

• 51% increase in conversion rate
• 10% decrease in bounce rate

Encouraged by their success, Pets Deli is now expanding its personalization strategy beyond peak shopping events — ensuring tailored offers and content year-round.

With Ninetailed by Contentful, brands can:

• Unify content, data and personalization in one place (without devs!)
• Launch tailored customer experiences at scale — fast.
• Integrate seamlessly with Contentful’s Composable Content Platform.

Download the full case study to see how Pets Deli leveraged this powerful personalization tool (with no coding required!) and how you can do the same.