Personalization at Scale: How Ecommerce Brands Actually Pull It Off
Because your customers don’t want “just for you” content that feels like it was made for everyone
Let’s be honest - most “personalized” ecommerce experiences still feel as personal as a plain white tee. And yet, today’s consumers expect brands to know them better than their own group chat.
So how do you actually deliver content-led experiences that feel bespoke and drive conversions, all without duct-taping a dozen platforms together?
Contentful and CMSWire bring you a no-BS breakdown of retail personalization strategies that actually scale. From flexible architecture and AI for content marketing to omnichannel tactics from brands like Ruggable and Kraft Heinz - we’re sharing what works (and what doesn’t).
(Spoiler: it’s not about adding “[First.Name]” to every email.)
Why You Should Watch:
- 🧩 Composable, not chaotic: How flexible architecture makes scaling easy
- 🛍️ Moments that matter: Nail personalization for events like Black Friday
- 🤖 AI excution: Speed up testing, tweaking and launching content
- 🎥 See it in action: 10-minute demo of personalization done right
Don’t just talk about personalization. Make it personal. Watch the on-demand webinar now - your future customers will thank you.
