How Top Retailers Use AI to Boost Sales

Insights from 200+ ecommerce leaders on how to harness AI without losing the magic of human creativity
The State of Product Discovery in Digital Commerce 2025

Ever searched for something online and ended up drowning in options? That’s your shoppers. Overwhelmed. Frustrated. One click away from bailing.

That’s why 88% of ecommerce businesses are ramping up investment in product discovery. Because when customers find what they need (or didn’t know they needed), revenue follows.

AI is transforming ecommerce, making search, merchandising and recommendations smarter. Nearly half of retailers are already using AI-powered chatbots and personalized recommendations to connect shoppers with products instantly. But let’s be real: AI isn’t a magic wand.

Winning retailers strike the right balance between AI-driven efficiency and human creativity. This global study of 200+ retailers reveals:

  • How top ecommerce brands are using AI to boost product discovery and revenue
  • Why mainstream retailers still struggle with customer drop-offs and poor search results
  • What strategies drive real growth in a world where shoppers expect personalized, instant gratification

Get the full insights in The State of Product Discovery in Digital Commerce 2025. Download now and future-proof your product discovery strategy.


Presented by
Crownpeak enables customers to create tailored digital experiences, to expand their brand and grow their revenue. Clients around the world including Unilever, Bosch, Nintendo, Asos and La Redoute trust Crownpeak's cloud-native SaaS Digital Experience Platform (DXP) solutions to achieve their data-driven content goals and level up their digital experience initiatives.

Founded in 2001, Crownpeak continues to expand their product suite, providing Content Management, Digital Accessibility and Quality and Product Discovery capabilities to empower customers to build their own customized and successful DXP. Headquartered in Denver, Colorado, Crownpeak has offices in countries across the globe, including London, Paris, Amsterdam, Münster, Sofia and Dortmund, Germany.

For more information about Crownpeak, please visit www.crownpeak.com