Web Marketing Moneyball: How Web Operations Drive Marketing ROI

How to calculate the revenue your web infrastructure is costing you and make the case to fix it
How Web Operations Drive Marketing ROI | Pantheon + CMSWire Marketing performance is increasingly tied to the speed and agility of web operations, but building the business case for infrastructure investment means getting marketing and finance on the same page. Pantheon's "Web Marketing Moneyball" ebook lays out a framework for doing exactly that, including how to quantify the cost of slow web operations and position the investment in terms finance teams engage with. Includes perspectives from leaders at Bitly, Tableau, WebMD Ignite and CircleCI.

What You'll Learn:
  • How to identify and quantify the "Speed Tax" on your pipeline and conversions
  • The dual ROI pressures created by the AI-driven web and why operational agility is critical for both
  • A 4-question framework for aligning marketing and finance on web infrastructure spending
  • How senior leaders at major companies are reframing web operations as a strategic investment
Presented by

Pantheon is the WebOps platform that unifies teams around a shared way of building and running the web and serves organizations that operate large, distributed web presences as a core part of their business. Pantheon provides a shared foundation where developers, marketers, designers and IT teams operate from the same standards and source of truth. Governance is embedded directly into how work gets done, bringing structure to complexity. The result is a web environment that functions as a cohesive system, even as scale and change increase.

For more information about Pantheon, please visit pantheon.io