The Next Wave of DXPs—And How to Find the Right Fit for Your Strategy

Composable architecture. AI-powered content ops. Seamless, scalable digital experiences. The DXP market is evolving—and fast.

By 2026, 70% of organizations will be mandated to adopt composable DXP technology. And by 2027? 40% will still fall short on digital CX thanks to a lack of AI-driven intelligent content coordination and content operations strategy.



If you’re evaluating your next DXP—or wondering if your current one can keep up—this report is your starting point. In the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms, you’ll find:

• Evaluations of 17 DXP vendors, based on vision and execution
• Insights on emerging tech trends—like composability, headless delivery and intelligent content coordination
• Guidance on aligning your platform strategy with evolving customer expectations
• A breakdown of which vendors are built for agility, scale and smart personalization

Disclaimer 
Gartner, Magic Quadrant for Digital Experience Platforms; Irina Guseva, Mike Lowndes, Jim Murphy, John Field; January 27, 2025.  
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.  GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.