The State of the CMO 2025
Priorities, challenges and budget trends from 500+ marketing leaders
CMOs play a critical role in organizational success — crafting go-to-market strategies, the measurement and data frameworks for success and aligning the resources that drive top line goals.
This 2025 executive summary contains:
- 10 key findings common across the industry
- A preview of key trends shaping the industry
- Trendlines on 2025 marketing budgets
Annually the CMSWire Research team studies modern marketing leaders' priorities, budget levels, investment trends and current challenges.
In this latest research cycle, we surveyed more than 500 North American marketing leaders across a broad range of industries and company sizes. Their answers culminated in the State of the CMO report.
To purchase the full report, visit store.simplermedia.com.
