The State of the CMO 2024

Insights from CMSWire's Annual CMO Survey — Perspectives from 700+ Marketers

Chief marketing officers play a critical role in organizational success — crafting go to market strategies, the measurement and data frameworks for success and aligning the resources that drive top line goals.

Every year CMSWire studies modern marketing leaders' priorities, investment trends and current challenges.

In this latest research cylce we conducted a survey of more than 700 marketing leaders across a broad range of industries and company sizes. Their answers culminated in our inaugural State of the Chief Marketing Officer (CMO) report.

In the 2024 edition:

10 key findings common across the industry
Skills present leadership consider essential for aspiring CMOs
The data and measurement practices getting the most focus

Access the Findings

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CMSWire, a native digital publication from Simpler Media Group, serves a global audience of over 5 million customer experience, customer service and digital experience professionals.