The State of Digital Customer Experience Executive Summary

The advances in digital customer experience (DCX) continue to evolve, and the vast majority of organizations continue to view DCX as a real priority.

Teams rely on an increasingly sophisticated marketing technology stack to manage content, drive experiences and set up intelligent automation. In addition, advances in AI are set to help marketing teams drive personalized experiences in new and exciting ways.

Today’s most successful organizations exhibit technology investment patterns to best understand their customers, which result in the delivery of superior customer experiences.

This preview contains:

• Survey results from 700+ executives
• A snapshot of top customer experience challenges
• Insights into DCX priorities

This executive summary provides a high-level overview of the key findings from the full 2025 State of Digital Customer Experience report. To purchase the full report, visit store.simplermedia.com