The State of Digital Customer Experience

Toward Using AI to Deliver Smarter Experiences

The advances in digital customer experience (DCX) continue to evolve, and the vast majority of organizations continue to view DCX as a real priority.

Teams rely on an increasingly sophisticated marketing technology stack to manage content, drive experiences and set up intelligent automation. In addition, advances in AI are set to help marketing teams drive personalized experiences in new and exciting ways.

Today’s most successful organizations exhibit technology investment patterns to best understand their customers, which result in the delivery of superior customer experiences.

Inside this report:

Insights from 1,100+ executives
Today's top customer experience challenges
Why investing in technology and tools is important
How organizations use generative AI to drive business value

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CMSWire, a native digital publication from Simpler Media Group, serves a global audience of sophisticated digital customer experience professionals.