The State of Digital Customer Experience
Toward Using AI to Deliver Smarter Experiences
The advances in digital customer experience (DCX) continue to evolve, and the vast majority of organizations continue to view DCX as a real priority.
Teams rely on an increasingly sophisticated marketing technology stack to manage content, drive experiences and set up intelligent automation. In addition, advances in AI are set to help marketing teams drive personalized experiences in new and exciting ways.
Today’s most successful organizations exhibit technology investment patterns to best understand their customers, which result in the delivery of superior customer experiences.
Inside this report:
- Insights from 1,100+ executives
- Today's top customer experience challenges
- Why investing in technology and tools is important
- How organizations use generative AI to drive business value
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