AI for Marketing: a Practical Guide to Getting Started
The perfect tool for marketing leaders who want to start smart and scale confidently

AI doesn’t have to be overwhelming or out of reach.
This guide shows how to deliver quick wins with AI using real-world use cases, simple frameworks and vendor checklists. You’ll walk away with a clear tactical roadmap to where you want to be, even if you’re just getting started.
Here’s what you’ll learn:
- Low-lift, high-impact AI use cases
- Accessible ways to boost productivity and personalization
- How to manage the cost and ROI of implementing AI
- What to look for when evaluating vendors
Don’t wait for AI to get easier. Start using it now: strategically, affordably and with maximum impact.