Debunking 9 Persistent Myths in Owned Media

Find out how today’s top brands are rethinking email and SMS to get results
Debunking 9 Persistent Myths in Owned Media

“Email and SMS are yesterday’s tools.” Buying into that myth and others is costing you performance.

This practical guide tackles common misconceptions holding back owned media. Discover how high-growth brands are building loyalty and revenue from channels they already control and how to optimize your approach with fresh tactics.

You’ll learn:

  • How owned media can match or even outperform paid
  • The performance metrics and ROI benchmarks that matter most to execs
  • Ways to elevate your email and SMS strategy beyond batch-and-blast
  • Tips to strengthen your owned channels without increasing spend

Your highest-ROI channels could be hiding in plain sight.
Download the guide to start capturing their potential today.

Presented by

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow and retain customers more efficiently. Its mission is to accelerate brand growth and deliver measurable outcomes for marketers at every stage of the customer journey.

For more information about Zeta Global, please visit www.zetaglobal.com.