The Walled Garden Imperative: Owning Your Audience, Data, and Destiny
Why marketing leaders are breaking free from closed platforms - and how you can too
Still relying on walled gardens to drive growth? You’re not alone (roughly 80% of digital ad spend goes through the major ad platforms). But you might be overspending for underwhelming results.
This guide outlines a smarter path forward that puts your first-party customer data to work, cuts unnecessary ad costs and helps you take back control over your audience and outcomes.
You’ll learn:
- How to reduce dependency on closed platforms without sacrificing performance
- The building blocks of an identity-based marketing strategy
- Tactics for orchestrating high-ROI campaigns using your own data
Brands that reallocated just 20% of spend to identity-based marketing saw a 12% lift in ROI. Download the guide now to start building a marketing ecosystem you control, from data to outcomes.
