The State of AI in Customer Experience 2025

How AI, human talent and unified platforms are driving up to 20% higher customer satisfaction and measurable ROI

AI adoption is climbing fast—but are companies actually seeing results? To find out, CX analyst firm Metrigy surveyed 1,100 CX decision-makers across industries. The verdict: organizations using AI in their CX stack reported up to 20% increases in customer satisfaction and 15% cost savings compared to non-adopters.

State of AI in CX 2025 | Metrigy Report with Zoom

This exclusive Metrigy eBook, commissioned by Zoom, goes beyond the hype and reveals how leading organizations are using AI today, what challenges they’re still facing and which strategies are paying off.

Inside, you’ll uncover:

  • The top drivers fueling AI adoption in customer experience
  • The biggest roadblocks CX leaders hit when integrating AI
  • Which features and capabilities matter most when evaluating AI solutions
  • Why people and unified platforms remain central to AI success (companies investing in training saw higher ROI than those who didn’t)

Don’t rely on guesswork. See how over 1,000 of your peers are using AI to achieve measurable results. Download the eBook today and back your strategy with data.