Marketing & CX in Times of Economic Uncertainty

Learnings from marshmallows, milkshakes and the human heart

Even the International Monetary Fund, who measures economic uncertainty, has had to change their measurement cadence to keep up with the rapid pace of change in our marketplace. So how can a company successfully do CX or marketing in this new unsettled environment?

With a focus on real life examples, Marietta Silva Allison, Principal CX Leader at Intuit, shares her unique insights on leveraging an Agile methodology for marketing, how to really understand your customers’ needs and what a rear-view mirror can teach you.

You will walk away learning:

Practical strategies for effective agile marketing when volatility is the new normal
3 things the most successful teams do
How to best set up an experiment and learning plan
Why your organization should move beyond customer segments
The unused key to success - measuring and responding to customer emotion

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We deliver intuitive, people-centric solutions that help industry leaders quickly and confidently make important decisions, take action, and achieve tangible results. Our AI-powered platform is built with a purposeful balance of humanity and technology, weaving together over 20 years of experience with data derived from billions of real questions and responses. Today, we offer enterprise solutions for agile experience management and insights by our three product brands: Momentive, GetFeedback, and SurveyMonkey.

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