Unlocking the Potential of a Full-Scale Digital Transformation
You want to enable personalization, but how can you deploy it to effectively drive ROI?
Marketers always use the terms personalization and optimization, but what do these words truly mean?
Marketing leaders understand the importance of these capabilities to drive unique, 1-to-1 customer experiences and data-driven insights, but the story gets more complicated when considering how to deploy these new MarTech applications into their digital environments. Without thorough preparation and a detailed strategy, a full-scale digital transformation will unlikely meet your expected outcomes.
MarTech applications, like those in the Adobe ecosystem, enable personalization in a well-conceptualized system that connects online and offline data. This allows for personalization at scale, driving customer retention and action.
During this webinar, you will:
- Understand the significance of personalization and optimization for marketers in the context of digital transformation.
- Gain insights into the practical implementation of MarTech, specifically those in the Adobe ecosystem, to enable personalization at scale.
- Learn from real-world examples (WillowTree and TELUS) about driving self-service conversions, offloading call volume, and automating service journeys through MarTech enablement.
Register now to secure your spot and be a part of the discussion!
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WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years at www.willowtreeapps.com