Scaling Up: Using Search to Accelerate Your Content Personalization Journey
Emerging technologies coupled with heightened competition means that today’s consumer is more empowered than ever before. As marketers vie for the attention of consumers, one strategy remains a proven success in driving engagement, loyalty and trust: Personalization. But for personalization to be successful it needs to be scalable to a users entire experience, which is where search comes in – the content personalization booster!
Join Jill Roberson, SVP of Marketing at Velir and Sean Broderick, Director of Product Marketing & GTM at Sitecore as they delve into the dynamic synergy between content personalization and search strategies.
In this webinar you will learn:
- Best practices to marry together content personalization and search strategies to scale overall personalization efforts
- How to tell when search is adding value to your personalization strategy
- Strategies for using Generative AI to improve not just search, but personalized search
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Webinar On-Demand Sponsored By
Velir is a full-service, data-driven digital agency. For over 20 years, Velir has helped clients foster lasting connections with their audiences by shaping meaningful ideas into memorable digital experiences with data-driven strategies. From multi-billion-dollar global enterprises to the world’s leading nonprofits, we help our clients connect with their audiences through engaging, personalized experiences informed by data. Whether we leverage Sitecore, Acquia, Optimizely, Drupal, AEM, or other platforms, data is at the heart of all our services.
www.velir.com