Turning Partial Prospect Data Into Solid Gold: Adobe Real-Time CDP + Acxiom
No marketing fluff served here! Let's get in the MarTechnical weeds!
Intersections, groups and clusters … oh my! If you’re an Adobe Real-Time Customer Data Platform aficionado and trying to use the app to build larger, better-yielding prospect audiences, you might be frustrated by less-than-stellar results. That’s because most in-house prospecting databases are comprised of incomplete information, incompatible structures, outdated preferences and worse. Your CDP, even one as good as Adobe’s, can’t overcome a shaky prospect-data foundation. We can show you a better way.
In this webinar we’ll share a live demonstration of Adobe’s Real-Time CDP both with and without Acxiom Prospecting Data, and you can judge for yourself.
What you'll experience:
- See firsthand proof that the Adobe + Acxiom solution will improve prospecting.
- Take the first step in understanding how the two solutions work together.
- Ask CDP experts from both vendors the hard technical questions.
Meet our Speakers:
Eitan Zachodin, CDP Solution Architect at Acxiom
Trey McIntyre, Principal Expert Solutions Consultant for Real-Time CDP at Adobe
View the Recording:
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Webinar On-Demand Sponsored By
Acxiom specializes in high-performance, data-driven consulting and marketing solutions, giving brands more conversions of ideal prospects, more purchases from repeat customers, and more spend from loyal members. All built on AI-powered data and identity foundation. Because in a world transformed by AI, a brand's data foundation is everything. It’s marketing made better.
Founded 40 years ago on the simple idea of creating innovative products that change the world, Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life.