Epic Fail: How Poor Data Quality Can Sink Your Business
Competitive advantage relies on accurate and actionable data
Competitive advantage relies on accurate and actionable data, which is the lifeblood of effective sales and marketing strategies. Poor-quality data undermines efforts, leading to wasted time, lost opportunities and significant revenue impacts.
This webinar explores the hidden costs of poor data quality, showing how inaccuracies can derail campaigns, misinform strategic decisions and erode your bottom line.
During this event, you will:
- Learn what constitutes poor data quality in sales and marketing, and identify common sources like duplicates and outdated information.
- Quantify financial loss due to poor data quality and see case studies showing the direct correlation between data quality and campaign ROI.
- Explore best practices for implementing data governance frameworks, using technology and automation to maintain clean data.
Meet the speaker:
Sean Albertson, Founder & CEO of CX4ROCKS
Traci Curran, Director of Product Marketing at Actian
Who will benefit the MOST from this webinar?
- Sales and Marketing Leaders
- Data Analysts
- CRM Managers
- Business Development Professionals
If you're involved in data-driven decision-making, register today to benefit from this informative webinar.
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We’re doing this by delivering scalable cloud technologies while protecting customers’ investments in existing platforms.
Our patented technology has enabled us to maintain a 10-20X performance edge against competitors large and small in the mission-critical data management market.
The most data-intensive enterprises in financial services, retail, telecommunications, media, healthcare and manufacturing trust Actian to solve their toughest data challenges.
But our success goes beyond technology.
It’s rooted in our people and an outstanding culture that values work-life balance, collaboration, and a spirit of innovation.Experience more at www.actian.com.