How to Maximize Your Customer Insights

SurveyMonkey shares strategies for optimizing customer feedback

On-Demand
Speakers
Craig Woods,

Senior Director, Customer Success
SurveyMonkey

James Munson,

Senior Manager, Research Ops & Insights
SurveyMonkey

About

Understanding how to optimize feedback processes, track key customer experience (CX) metrics, and strengthen CX initiatives through surveys is essential for maintaining customer loyalty. Like many others, you may struggle with gathering actionable feedback, leading to missed opportunities for improvement and growth.

A well-designed survey can be a powerful tool for retaining customers, acting on real feedback and driving meaningful change. In this session, experts from SurveyMonkey will share practical strategies for improving customer support feedback systems and using data to enhance the overall customer experience.

Join us for a deep dive into how SurveyMonkey’s internal CX team leverages their tools to better listen to their customers and fine-tune their CX strategy.

In this webinar, you’ll learn how to:

  • Streamline the process of collecting customer support feedback
  • Track critical CX metrics like Net Promoter Score (NPS®) and Customer Satisfaction Score (CSAT) to understand performance
  • Strengthen Voice of Customer programs to make informed business decisions


*Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.