Breaking Down Silos: How Decoupled Architecture Empowers Marketers to Do More

In today’s fast-paced marketing landscape, delivering seamless, personalized customer experiences across multiple channels is essential. Traditional content management systems (CMS) often create bottlenecks, requiring IT support for simple updates and slowing campaigns. Decoupled architecture offers a modern solution, empowering marketers to launch campaigns faster, extend content across all channels and reduce reliance on IT teams.

Join this event to learn how this innovative approach helps brands create scalable, future-proof digital experiences. By separating content from delivery, decoupled architecture enhances agility, improves consistency and bridges the gap between marketing and IT, preparing organizations for the next wave of marketing technologies.

During this webinar, you will learn:

• Why traditional CMS models hinder omnichannel marketing efficiency and scalability.
• How decoupled architecture boosts speed, agility, and consistency across channels.
• Strategies to reduce IT dependency and empower marketing teams with the right tools.