Unified Data: The Competitive Edge for Marketers

Fuel growth with data that works together

WATCH ON-DEMAND
Speakers
Jill Roberson,

SVP, Digital Marketing
Velir

Kevin Li,

SVP, Product Strategy & Operations
Optimizely

About

In a crowded market where brands are vying for customer attention and loyalty, unified data is no longer just a tool for operational efficiency—it’s a competitive necessity. Marketers who harness the power of integrated, data-driven strategies can unlock unparalleled levels of customer engagement, drive marketing ROI and fuel sustained business growth.

Join Velir and Optimizely as we uncover why unified data is essential for today’s marketers. Discover how centralizing data for a comprehensive Customer 360 view, coupled with cutting-edge personalization and experimentation tools, can reshape customer journeys and deliver transformative results.

In this session, you’ll learn how to:

  • Turn unified data into a strategic advantage for decision-making and personalization.
  • Optimize customer engagement through real-time experimentation and actionable insights.
  • Build stronger customer relationships that drive long-term growth.

Ready to make data your secret weapon? This webinar will equip you with the insights and strategies needed to stay ahead in the race for customer loyalty.