Content Strategy Leaders^Live: Digital Content Transformation in High-Tech

Join Adobe, RingCentral and Infineon Technologies for a free, three-part virtual workshop designed to help you transform your content strategy, simplify complex content workflows, manage documentation for a wide array of product innovations and deliver exceptional customer experiences in the global high-tech industry.

Session 1: Digital Content Transformation in the High-Tech Industry

Duration: 20 minutes

Speaker: April Ho-Nishimura, Vice President & Global Head of Customer Experience, Infineon Technologies

Content is still king—especially in the technology sector. Consider this:

• 55% of tech buyers rely more on content to make purchasing decisions than they did a year ago.¹
• 62% of buyers develop their selection criteria based solely on digital content.²

With so much at stake, enterprises can’t afford fragmented content operations that lead to poor customer experiences. Meeting these expectations requires scalable, efficient strategies to create, manage and deliver content across global markets.

In this session, we will explore:

• Managing complexity at scale: Centralize content creation, review and publishing to streamline technical documentation for diverse audiences and use cases.
• Localizing without compromise: Seamlessly deliver consistent, accurate, brand-aligned content in multiple languages to support global markets.
• Empowering digital self-service: Support searchability and timely updates for end users, from release notes to product information to IP documentation.

Session 2: One Source, Many Faces: How RingCentral ensures Dynamic Rebranding & Omni-Channel Delivery

Duration: 35 minutes

Speaker: Rakesh Konda, Engineering Team Lead, RingCentral | Jessica Morgan, Sr. Manager Systems Content Design, RingCentral

Join RingCentral as they share how a CCMS like Adobe Experience Manager Guides help them create a single source of truth for technical documentation to meet the unique content needs of partners like Avaya, Vodafine and AT&T. By leveraging DITA-based structured content, conditional attributes and intelligent workflows, they achieved scalable, partner-specific content delivery, ensuring faster time-to-market, operational efficiency and branding consistency.

You'll learn:

• How centralized content management boosts efficiency, consistency, and speed for co-branded docs.
• Strategies for delivering content in formats like webpages, PDFs, and JSON.
• How DITA Vals and structured workflows scale content creation and reuse.

Session 3: Streamlining Content Management for High-Tech Enterprises with Adobe Experience Manager Guides

Duration: 25 minutes

Speaker: Stefan Gentz, Principal Worldwide Evangelist, Adobe

Close out the workshop with an engaging product overview session led by Adobe’s Principal Worldwide Evangelist, Stefan Gentz. Learn how Adobe Experience Manager Guides can help high-tech organizations tackle content challenges with structured content management. Explore how AI-packed features boost productivity, support innovation and deliver seamless content experiences.

Key takeaways include:

• How to create and manage technical product documentation efficiently.
• How structured content supports multilingual and omnichannel delivery.
• How AI enhances authoring processes and streamlines complex content workflows.

Why Attend?

Scaling content in high-tech requires more than just keeping up with innovation—it’s about simplifying complexity, fueling growth and creating seamless customer experiences. This workshop will equip you with the tools and strategies to stay ahead of the curve.

Don’t wait—register today to transform your high-tech content operations.

1: DemandGenReport, Content Preferences Survey Report; 2: Forrester, Content Preferences Survey