Content Strategy Leaders^Live: Digital Content Transformation in Manufacturing

Join the experts at Adobe, REI and 3M for a three-part, in-depth virtual workshop.

You'll walk away with real-world examples and actionable insights on transforming your content operations to deliver accurate and up-to-date documentation across all product lines to global audiences.

Session 1: Digital Content Transformation in Manufacturing

Duration: 20 minutes

Speaker: Matthew Schaeffer, Senior Manager, Data & Content Operations Programs, REI

Managing product and technical documentation in manufacturing is a complex, resource-intensive challenge. With diverse markets, multiple product variants and frequent updates, ensuring global consistency and accuracy can get overwhelming. We'll set the scene, discussing the importance of:

• Global content scalability: The need to manage, translate and publish content for diverse markets and audiences across geographies.
• Enhanced self-service experiences: How to provide rich digital user manuals and knowledge portals that empower customers to solve issues independently.
• Accurate, safe documentation: It's crucial to maintain up-to-date SOPs, safety data sheets and training materials to ensure quality and compliance at every step.

Session 2: Empowering Safety: Digital Content Transformation in 3M's Personal Safety Division

Duration: 35 minutes

Speaker: Teeghan Herian, Digital Content Engineering Leader, Personal Safety Division, 3M

In the dynamic world of personal safety, innovation and efficiency are paramount. That’s why delivering accurate product documentation is crucial for communicating critical safety information and ensuring effective product use.

In this session, we will discover how digital content transformation is empowering 3M, a global manufacturing leader, to deliver the latest and most up-to-date technical content to consumers worldwide. We will also hear insights into:

• How 3M’s Personal Safety Division significantly improved content consistency and accessibility across digital channels
• How the team drives operational excellence and innovation through efficient content management
• Why 3M leverages advanced content management technologies (such as a CCMS) to streamline content creation, management, and distribution

Session 3: Transforming Manufacturing Documentation with Adobe Experience Manager Guides

Duration: 25 minutes

Speaker: Stefan Gentz, Principal Worldwide Evangelist, Adobe

Managing technical manuals, safety guidelines, and product information is critical in the manufacturing industry. See firsthand how Adobe Experience Manager Guides, a cloud-native component content management system (CCMS), helps manufacturing companies streamline content creation and delivery. Explore new AI features designed to increase productivity and ensure accuracy, even at scale.

Key takeaways:

• Simplify updates and ensure consistency in technical and safety manuals.
• Learn how to manage multilingual content for a global market.
• Discover how AI-powered tools improve accuracy and speed in content workflows.

Why Attend?

You’re not just selling machines - you’re also selling services. Learn how to take your content operations to the next level and provide 10/10 customer experiences.

Register today to transform your manufacturing content operations.