Content Strategy Leaders^Live: Digital Content Transformation in Financial Services

Join Adobe, Enfusion and TransUnion for a free, three-part virtual workshop designed to help you revolutionize digital content operations in the financial services sector. Gain real-world examples, expert insights and actionable strategies to create compliant, efficient and customer-first solutions.

Session 1: Digital Content Transformation in Financial Services

Duration: 20 minutes

Speaker: Catherine Pavlov, Managing Director, Head of Technology and Product Content, Enfusion

Today’s customers expect fast, frictionless experiences—and they’re not shy about walking away if those expectations aren’t met. Did you know:

• 96% of customers are more likely to abandon a brand if faced with high-effort resolutions.¹
• 70% of customers prioritize consistent, omnichannel experiences when choosing a bank.²

With financial institutions handling life’s most important assets, delivering secure, compliant and up-to-date content is non-negotiable. But outdated tech, manual processes and evolving regulations make scaling content operations a serious challenge.

In this session, we'll share insights on:

• Staying ahead of compliance requirements without the stress.
• Creating self-service experiences customers will love.
• Why smarter content management = happier agents and more loyal customers.

Session 2: Transforming Technical Documentation at TransUnion

Duration: 35 minutes

Speaker: Aditi Jain, Senior Leader, Technical Writing, TransUnion

For over 25 years, TransUnion has been a global leader in risk and information solutions for BFSI consumers, constantly evolving its solutions with industry-best technologies. As a part of this journey, TransUnion is also transforming its financial and technical documentation, driven by evolving consumer needs.

Join Aditi Jain as she reveals the strategic drivers behind TransUnion’s content transformation journey. Discover why and how TransUnion is modernizing traditional content, boosting productivity, and delivering clear, accurate information across various output formats.

Key takeaways include:

• The importance of aligning technical documentation strategy with business goals.
• Foundations of building a robust, sustainable documentation practice.
• The business impact of using a Component Content Management System (CCMS) for end-to-end documentation.

Session 3: Enhancing Financial Services Content with Adobe Experience Manager Guides

Duration: 25 minutes

Speaker: Stefan Gentz, Principal Worldwide Evangelist, Adobe

Wrap up this workshop with a product overview of Adobe's component content management system (CCMS) led Stefan Gentz.

Accurate and compliant information is essential in FSI. In this session, you will discover how Adobe Experience Manager Guides empowers FSI companies to create, manage, and deliver structured, financial and regulatory compliant content. Explore how AI can simplify authoring and help you deliver seamless content experiences across channels.

• Learn how to manage and publish regulatory content efficiently.
• Discover tools to create personalized, omnichannel financial content.
• See how AI enhances content accuracy and productivity in financial services.

Why Attend?

Customers demand seamless, secure, and personalized experiences—especially in financial services. This workshop will help you transform your content operations to deliver 10/10 customer satisfaction while staying compliant and scalable.

Don’t miss out! Register today to take your financial content operations to the next level.

1: Gartner 2: Deloitte