Executive Roundtable: How Manufacturing Leaders Can Transform Digital Content
Industry experts share how they’ve scaled product documentation while cutting costs, enhancing safety and creating a seamless self-service experience.
Senior Director, Global Training & Technical DocumentationCrestron Electronics
Senior Manager, Information Governance (ECM)Cummins Inc.
Principal Worldwide EvangelistAdobe
Director of Content Strategy and Assessment
University of Rochester
Manufacturers know the drill - products evolve, documentation piles up and managing it all across multiple geographies becomes a logistical nightmare. Every change means more updates, more costs and more chances for errors. And when safety is on the line, outdated documentation isn’t just inefficient - it’s dangerous.
What if you could streamline product and technical documentation for all SKUs, ensure consistency and accuracy across channels and reduce translation costs, all while improving customer experience?
Moderated by Brian Piper, the University of Rochester's Director of Content Strategy and Assessment, join our executive panel and hear from experts at Crestron Electronics, Cummins and Adobe who will be breaking down how manufacturers can take control of their content, scale efficiently and cut costs without sacrificing quality or safety.
What’s on the agenda?
- Scaling Documentation for Product Variants & Global Markets – How industry leaders streamline content for multiple SKUs, automate translation and ensure seamless updates
- Turning Aftermarket Support into a Competitive Advantage – How manufacturers improve self-service documentation to boost customer satisfaction and reduce dealer dependency
- Ensuring Compliance & Safety – How companies keep SOPs, safety data sheets and training content accurate and up to date to prevent costly risks
Why This Matters:
- Customers prefer self-service. Your documentation needs to be accessible, searchable and user-friendly to meet growing demand.
- Manufacturers that streamline content see results fast. Some have increased content reuse by 15% in just six months and cut translation costs by 25%.
- Quality control isn’t optional. Inaccurate or outdated documentation can lead to safety risks, compliance failures and operational inefficiencies.
Take your business from selling machines to selling service. A well-structured content strategy isn’t just about efficiency - it’s about protecting customers and your bottom line.
Join the virtual roundtable and get the secrets from the pros who’ve done it before.
