Drive B2B Growth on LinkedIn With Video and AI

According to Forrester, 74% of B2B buyers now conduct more than half their research online before making a purchase decision—and they’re craving content that’s credible, engaging and actually useful. At the same time, CMOs are under pressure to do more with less, pushing AI, automation and media efficiency to the forefront.

So how do tech marketers stand out, drive ROI and keep up with evolving buyer behavior?

Join Sprinklr and LinkedIn to learn how top-performing brands are making LinkedIn video work harder. We’ll explore how to combine powerful targeting with AI-driven automation to create high-impact, scalable video strategies that actually convert.

In this session, you’ll learn how to:

• Amplify the reach and performance of video content through intelligent paid and organic strategies
• Personalize experiences at scale while maintaining consistency and compliance across touchpoints
• Maximize ROAS with unified insights and performance data across teams and regions

If you’re a digital marketer, media strategist or campaign lead looking to unlock the full potential of LinkedIn video, don’t miss this session.