Cracking the Code on Martech Modernization

Decode complexity. Deliver real results. Reclaim your marketing stack’s potential.
Thursday, July 31 @ 8 AM PT | 11 AM ET
Speakers
Guest Speaker
Joe Stanhope,

VP, Principal Analyst
Forrester

Stefana Rusu,

Senior Vice President of Marketing
Acxiom

Paul Feldmann,

Vice President of Professional Services
Acxiom

On the Agenda

Complexity is the enemy of marketing performance. But messy stacks, laggy integrations and underused tools are still the norm. If your martech isn’t delivering results, it’s time to decode what’s holding you back.

Join CMSWire and Acxiom on July 31, featuring expert insights from Forrester’s Joe Stanhope, to learn how to close value gaps, modernize your stack and actually activate all that real-time data you’ve been collecting. You’ll get strategic insights and practical takeaways from leaders who’ve been in the trenches and made it out with streamlined tech and stronger outcomes.

You’ll learn:

  • How to identify and prioritize modernization gaps in your martech stack
  • Why integrated platforms and real-time data unlock real marketing ROI
  • What it takes to align tech with business strategy and turn ideas into impact

Don’t let outdated tech kill your momentum. Register now and learn how to turn martech mess into measurable outcomes.

Presented by

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at acxiom.com.