Content Strategy Leaders Live: Scaling for Speed, Complexity and AI in High Tech
A candid roundtable on how high-tech leaders are rethinking content at scale.
Director, Technical Documentation & Localization AMD
Senior Manager of Customer EnablementLexmark International
Principal Worldwide EvangelistAdobe
Senior Technical WriterSAP
Editor-in-ChiefCMSWire
High-tech organizations are innovating faster than ever, but content operations are struggling to keep pace.
As product ecosystems grow more complex, release cycles accelerate and global audiences expand, content teams are being asked to do more with systems that were never designed to scale.
For many organizations, this is the moment when content stops being “documentation” and starts behaving like infrastructure.
What You’ll Learn in This Session
This live session combines peer discussion with real-world application, as industry leaders explore:
- The signals that content has hit a breaking point
What leaders notice before missed releases, rising costs and frustrated customers force change.
- Why structure matters more than volume
How reuse, metadata and modularity impact speed, consistency and decision-making.
- Designing content for humans and machines
What AI, conversational search and automation demand from your content foundation.
- Lessons leaders wish they understood earlier
Common missteps and hard-earned insights from scaling content in complex environments.
Plus: A Real-World High-Tech Case Study
You’ll hear how Lexmark International restructured its content ecosystem to support real-time customer and partner enablement—including what broke at scale, what changed once content became structured and how that foundation now supports AI-driven support experiences.
If content velocity, complexity or AI readiness is becoming a strategic concern, this session will help you move from theory to practical insight.