What Your CFO Really Thinks About Your Marketing Numbers: The 3 Metrics That Change Everything

Every budget season, marketing teams walk into the same room with the same problem: a deck full of numbers that mean everything to marketing and almost nothing to finance.

It's not that your results aren't real. It's that engagement metrics and financial metrics speak entirely different languages. And right now, most marketing teams are showing up to a finance conversation without a translator.

On April 8, Alchemer's CFO and CMO sit down together to give you that translation guide, including the specific financial metrics that build credibility with finance and a step-by-step workbook you can put to work immediately.

What You'll Learn

• What a CFO actually sees when marketing presents engagement data and the specific shift that turns skepticism into confidence
• How to calculate CLV, CAC and churn using a simple guided model, even if you've never built a financial case before
• Why aligning on metric definitions early is the single most important step before any budget conversation and how to do it quickly
• How to construct a finance-ready ROI narrative that connects your marketing work directly to the outcomes your CFO prioritizes
• How to use the companion workbook, The Marketing Leader's Guide to the CFO, to build and stress-test your budget case before you walk into the room

Your next budget conversation is closer than you think.

Register now and get immediate access to The Marketing Leader's Guide to the CFO, the companion workbook designed to help you apply what you learn before the session is over.