AI for Your DXP: Connect What You Have, Transform How You Work
Most AI strategies stop at the platform—but teams don’t. They work in Teams, email, tickets and CRM. Learn how to bring intelligence into the workflows where execution actually happens.
PresidentFishtank Consulting
Senior Brand and Marketing StrategistFishtank Consulting
Your DXP has AI. The problem is getting that intelligence to work where execution actually happens, across the handoffs, workflows, and decisions outside the platform.
Most enterprise teams are running disconnected tools, fractured workflows, and AI confined to one platform while work happens everywhere else. More AI investment, but no meaningful change in how work gets done.
This session walks through real demos and real examples of this working today, with Dan Cruickshank and Theresa Gutierrez from Fishtank Consulting showing you how to 10x your team's productivity with operational, orchestrated intelligence.
What You'll Learn
- Beyond the DXP: Why keeping AI inside the platform limits its impact, and what changes when intelligence connects to the workflows where work actually gets done.
- The connected intelligence model: How AI can elevate a DXP platform like SitecoreAI by working from the outside, connecting to Teams, CRM, and ticketing to deliver transformational value across the systems your teams already use.
- The phased path forward: A clear, iterative framework for moving from DXP basics to AI-driven execution that compounds operational value over time.
- Operational starting points: Concrete steps for teams at any stage of the Sitecore journey to move from AI adoption to AI impact.
AI is already inside your platform. The question is whether it is doing anything beyond that. Getting intelligence to work where execution actually happens is the difference between AI as a feature and AI as an operating model.
