How to Launch Digital Campaigns Faster with Less Reliance on IT

Get campaigns live faster without custom builds, long wait times or starting from scratch
Tuesday, November 17 @ 11AM PT / 2PM ET
Speakers
Prasant Varghese,

Chief Operations Officer

Icreon
Nora Staebler,

Global Strategy & Acceleration

Sitecore
On the Agenda

Marketing teams are expected to launch faster and deliver more, but repeated briefings, manual handoffs and IT queues keep slowing them down. Add complex product catalogs, ERP systems and multiple sales channels, and every delay can mean missed leads and sales opportunities.

Icreon and Sitecore will share five ways marketers can direct AI agents within their existing tools to launch campaigns faster, personalize content and reduce reliance on developers, with approvals still in human hands. They'll also demonstrate how a pre-built accelerator puts this approach to work.

What You'll Learn

  • Move campaigns forward faster: Reduce manual handoffs, repeated briefings and development delays
  • Put AI agents to work: See how marketers can direct agents within their existing tools while retaining approval control
  • Make more of existing content: Reuse product information across campaigns, channels and audiences
  • Give marketing more control: Make publishing and personalization changes without every request entering an IT queue
  • See the first 90 days: Explore how the accelerator works and what it takes to get started

 

 

Presented by

Icreon® is the trusted digital velocity partner to the Fortune 500. We don't just accelerate growth—we guide it in the right direction, delivering digital strategies and technology solutions that create lasting business value across the customer journey. Drawing on over two decades of experience and deep industry knowledge, Icreon provides expertise in experience transformation, digital product engineering, commerce, and data insights & artificial intelligence. Headquartered in New York City with a global presence, Icreon serves a range of industries, including manufacturing, distribution, professional services, and trade associations. Discover more at icreon.com.

Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Learn more at sitecore.com.