Governing the AI-Ready Web: How Digital Leaders Are Aligning Dev, Marketing and IT
Peer executives share how they assign AI readiness, govern sites for agents and measure success in a new traffic era.
AI agents are changing how websites are discovered, evaluated and used, but ownership of that shift remains unclear. Marketing needs agility, IT prioritizes stability and web teams are left navigating competing demands. As websites evolve to serve both people and AI agents, leaders need a shared approach to governance, accountability and performance.
Join Kevin Shively, VP of Marketing at Pantheon, and Rob Penna, VP of IT at Teriyaki Madness, for an executive roundtable moderated by CMSWire. This is an interactive, peer-driven discussion. Bring your challenges, exchange perspectives and explore how organizations are redefining ownership of the AI-ready web.
What We'll Discuss:
- Define ownership and accountability: Explore who should lead AI readiness initiatives and how marketing, IT and web teams can share responsibility.
- Govern for people and AI agents: Discuss how governance models must evolve as websites increasingly serve both human visitors and AI-driven systems.
- Balance agility with stability: Compare approaches to giving marketing the flexibility it needs without compromising IT's priorities around security, performance and reliability.
- Rethink performance measurement: Examine which metrics matter as AI changes website discovery, traffic patterns and business outcomes.
Come prepared to share your perspective, challenge assumptions and leave with ideas for aligning your teams around the future of the web.
