2027 Predictions: Consumer trends shaping the marketing landscape
Get an inside look at key shifts in consumer preferences and behavior—and how your marketing plans for 2027 will need to keep pace.
Wednesday, December 2 @ 11AM PT / 2PM ET
Speakers
On the Agenda
Consumers are taking back control of how, when, and whether they engage with brands. They’re questioning the value of loyalty programs, tuning out constant promotions, and becoming more selective about who earns their attention. And with AI reshaping how people shop, more messages and deeper discounts no longer cut it.
So what will it take to earn consumer loyalty in 2027? Join Andrew Quicho of Braze as he unpacks top consumer trends, supported by insights from leading firm TrendWatching, and how brands can adapt their marketing strategies accordingly heading into the new year.
What You’ll Learn
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Consumer behavior shifts that matter: Why “consumption control” will reshape how customers want to hear from you in 2027
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Adapting to the age of AI: Keep customers loyal as AI agents shop, compare, and cancel on their behalf
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Where data and AI make or break trust: Spot the practices that turn personalization into a liability and fix them
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How to earn loyalty that lasts: Treat customers as participants, not audiences, with value that goes beyond the next sale
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Proof it works: Real examples from leading consumer brands who are getting it right
Bring your 2027 plan. Leave knowing exactly what to cut, where to build, and why your customers will notice.
